Client Overview
Informa is a leading global events, digital services, and academic knowledge group. They
rely on accurate and targeted marketing strategies to engage potential attendees, exhibitors,
and industry professionals for their events and conferences.

Challenges Faced by Informa
 Difficulty in reaching the right target audience for their events and digital campaigns.
 Low response rates from previous marketing efforts due to outdated contact data.
 Need for a reliable and scalable telemarketing strategy to boost event registrations and
lead generation.

Our Solution
To address these challenges, we provided Informa with a comprehensive database and
telemarketing solution tailored to their marketing needs.

1. High-Quality Database Services
 Curated and verified contact lists, ensuring accurate and up-to-date information.
 Targeted segmentation based on industry, job roles, and demographics to improve
campaign effectiveness.
 Removal of outdated or incorrect data to enhance engagement rates.

2. Telemarketing & Lead Generation
 Engaged with potential attendees, exhibitors, and decision-makers through
personalized telemarketing campaigns.
 Conducted follow-ups to nurture leads and maximize conversion rates.
 Provided real-time feedback and insights to optimize marketing strategies.

Results & Impact
 40% increase in engagement rates due to accurate database targeting.
 30% higher event registrations driven by effective telemarketing outreach.
 Improved ROI on marketing campaigns with a well-defined and verified contact list.
 Enhanced customer insights, allowing Informa to tailor their future marketing
strategies.

Conclusion
By leveraging our database and telemarketing services, Informa successfully enhanced its
marketing efforts, increased event participation, and improved lead conversion rates. Our
data-driven approach and strategic telemarketing execution helped them achieve greater
marketing efficiency and ROI.