Exuberant Research’s Impact on Lead Generation and Deal Closure for Sitecore + Microsoft Azure in partnership with Mavip Group
Introduction
In this case study, we delve into how Exuberant Research, a dynamic research and consulting firm, collaborated with a consulting company (referred to as “Mavip Group”) to enhance its lead generation process and drive successful deal closures of Sitecore + Microsoft Azure products. Our partnership aimed to optimize Mavip Group’s sales funnel, improve accuracy in lead identification, and ultimately boost revenue.
Client Background: Mavip Group
- Sitecore + Microsoft Azure is a prominent player in the technology sector, together they specialize in offering a connected digital experience platform, cloud infrastructure, and a Customer Relationship Management platform.
- With a diverse product portfolio, Mavip Group caters to both B2B and B2C markets.
- Their existing lead generation process faced challenges related to accuracy, scalability, and conversion rates.
Challenges Faced by Mavip Group
- Inaccurate Lead Identification:
- Mavip Group struggled with identifying high-quality leads from a vast pool of potential prospects.
- Many leads lacked relevant intent or fit for their offerings, resulting in wasted resources.
- Conversion Bottlenecks:
- Despite a steady flow of leads, the conversion rate remained suboptimal.
- The sales team encountered difficulties in nurturing leads effectively and closing deals promptly.
Exuberant’s Approach
Intent Data Build
Exuberant Research collaborated closely with Mavip Group and completely studied the services offered by Sitecore + Microsoft Azure. Based on a deep understanding of the product we generated the most accurate data of the target audience using the Exuberant in-house data research team. We build intent-based fresh data as per the target audience.
Content Creation
Exuberant has meticulously crafted highly pertinent and precise content tailored for email marketing campaigns, for Sitecore + Microsoft Azure services on behalf of Mavip. These materials have been meticulously curated to ensure utmost accuracy and relevance. They were presented to the Mavip team for their review and approval. Our expert content creation team has dedicated their expertise to developing content that resonates effectively with the target audience, showcasing the synergy between technology and marketing prowess.
Email Marketing
Exuberant ran comprehensive email marketing campaigns on behalf of the Mavip group, utilizing data exclusively generated by the Exuberant team, for Sitecore, and Microsoft Azure services. Multiple targeted email campaigns were meticulously executed across diverse datasets, ensuring a strategic alignment with the objectives of the Mavip group and capitalizing on the capabilities offered by advanced technological platforms.
BANT Qualified Leads
Exuberant’s Tele-calling team diligently engaged with prospects displaying interest in the email marketing campaigns. Each prospect underwent meticulous manual verification to validate crucial parameters including budget, authority, need, and timeframe, ensuring precision and efficacy in our outreach efforts.
2. Behavioral Analytics
- Tracking User Behavior:
- Leveraging advanced analytics tools, Exuberant monitored user interactions across digital channels.
- Insights from website visits, email opens, and content downloads guided lead segmentation.
- Personalized Content Strategy
- Content Mapping:
- Exuberant Research mapped relevant content assets to different stages of the buyer’s journey.
- We ensured that leads received targeted content aligned with their interests and pain points.
- Lead Nurturing Campaigns
- Automated Drip Campaigns:
- We designed automated email sequences to nurture leads over time.
- These campaigns provided value-driven content, addressing specific pain points and showcasing Sitecore + Microsoft Azure expertise.
Results Achieved
- Lead Accuracy Improved:
- Exuberant Research’s targeted email campaigns on specified data sets delivered the most accurate and intent leads.
- Mavip Group’s sales team focused on leads with the highest propensity to convert.
- Conversion Rate Boosted:
- The refined lead nurturing campaigns led to a 20% increase in conversion rates. Achieved desired targets with high accuracy
- Deals closed faster due to personalized engagement.
Conclusion
Exuberant Research’s data-driven approach, personalized content strategy, and real-time lead alerts transformed Mavip Group’s lead-generation process for Sitecore + Microsoft Azure. By aligning marketing efforts with sales goals, we empowered Mavip Group to thrive in a competitive landscape.
